Birdcall hatches franchise offering
Denver-based Birdcall, which has 12 corporate-owned stores, is now franchising the concept with an initial focus on the Western and Southwestern states.
The brand, which also has locations in Arizona and Texas, is planning to open up to seven restaurants by year’s end and over 200 by the end of 2028, said Birdcall CEO Mark Lohmann.
“Birdcall isn’t just a restaurant; it’s a lifestyle,” he said in a company press release. “The fast casual dining market is growing rapidly, and Birdcall is leading the charge with a model that’s built to scale. Whether it’s our signature dishes, unforgettable designed spaces, or innovative ordering systems, Birdcall is a brand that resonates with today’s customers. There’s great opportunity for growth and, we’re looking forward to working with franchisees who are well connected in their community, passionate about food, and are excited to bring our efficient, craveable and exciting brand to their market.”
Founded in 2016, Birdcall opened its first location in Denver’s Five Points neighborhood, and uses a proprietary ordering platform, Poncho, for a seamless online ordering system. This translates to streamlined operations, reduced overhead costs and a customer experience that keeps guests returning, Lohmann said.
“We’ve created a thriving business model with diverse revenue streams, including takeout, catering and innovative partnerships that boost profitability,” said Birdcall CFO Ryan O’Haro. “Backed by a proven track record, loyal customers, and a fresh approach to fast-casual dining, we rise above the competition. Birdcall isn’t just another franchise concept; it’s the future of food franchising.”
While the expansion will focus on establishing free-standing locations, Birdcall is open to endcaps with or without drive-thrus and non-traditional locations in colleges, professional buildings, sports arenas, event centers and amusement parks.
With AUVs of nearly $2.9 million and a franchise fee of $50,000, Birdcall is providing franchise partners an opportunity to get in on the ground floor of an emerging brand in the ever-growing chicken franchise industry, according to the release.
The investment to open a 2,300-square-foot restaurant with seating for 150 people ranges from $642,000 to $2,300,000.